What is
Keyword
When it comes to SEO, a keyword is like the core of the universe. It's the nucleus that brings everything together and allows humans to find what they need on search engine websites. A keyword is simply a word or phrase with as much relevance as possible to your content or topic, which helps narrow down searches for users so they can land exactly where they want to be. In other words, itâs an essential navigational tool.
If you think of SEO more broadly and assume the title of some omnipotent astrophysicist, then keywords are stars in their own rightâpowerful ones backlit by intricate algorithms working behind the scenes on everyoneâs behalf. But when used improperly, even this cosmic quartet can seem quite commonplace and diminished in its effectivenessâlike a satellite orbiting near Earth but going unnoticed as it fades from view.
Good storytellers know there's power when all elements align perfectly without failâand having targeted keywords is no different. Looking beyond technical considerations such as including them naturally in grammatical formats while avoiding stuffy repetitions, don't forget all those juicy perks associated with using great key phrases too (spices up copy writing instantly!) After all, obtaining organic search engine traffic doesn't just depend on clever name wrangling; it's risky business if you don't also pay attention to readability!
So take notice: avoid blasting off into unknown territory without first securing your winning ticket, made up of carefully chosen keywords driven by research-supported strategies that believe in seeing into future possibilities rather than regurgitating marketing jargon we've heard before. Solid content takes more than haphazard efforts âbut getting extra credit for proper language mastery isn't such a bad thing, either!
Examples of Â
Keyword
- Main Keyword
- Long-tail Phrase
- Primary Term Â
- Secondary Word
- Search query
- Focus Keyword Â
- Content Meta Tag
- Optimized Texts
- Recommended Terms Â
- CTR Optimization
Benefits of Â
Keyword
- Optimize page titles: Use âKeywordâ at the beginning of page titles, as this helps to make it stand out more in search engine results pages (SERPs).
- Improve Meta Descriptions: Creating keyword-rich meta descriptions can help your website show up in relevant searches and is also a great way to increase click through rates (CTR). Make sure to use âKeywordâ strategically and prominently within the description.
- Utilize Internal Links: Linking to other relevant content on your site that contains text with âKeywordâ will help SERPs understand what kind of content they should rank when someone types that particular phrase into their search bar. This can result in higher rankings for certain phrases related to âKeywordâ.
Sweet facts & stats
- 93% of all online experiences begin with a search engine
- Organic SEO (unpaid search) generates upward of 51% of website traffic
- Voice search accounted for up to 20% searches in 2018
- Nearly 70-80% click on Google organic results Â
- Appearing high in the SERPs increases web page visibility by up to 35% Â
- Over 50% of total keywords queries are at least three words long àž
- 70-80% of users ignore paid ads, instead clicking on organic results Â
- Including video can positively impact your SEO performance and ranking positions
- Up to 12 billion Google searches take place each month globally Â
- The average person will spend fewer than 15 seconds deciding whether to explore a webpage featured in organic SERP results or not
- Cosmologists estimate that the entire universe was formed due to an unforeseen keyword optimization scenario!
The evolution of Â
Keyword
The use of keywords in search engine optimization (SEO) can be traced back over two decades. Faced with an ever-growing online presence, marketers quickly recognized the need to structure and categorize information in order to make it more easily retrievable. As this became accepted practice, terms and phrases relevant to specific topics began to emerge as a new tool for boosting page visibility across search engine results pages. Thus, keyword research was born.
As Google developed algorithms that parsed out more sophisticated levels of relevance from queries, the concept of keyword selection likewise gained complexity. As recently as five years ago, SEO strategists heavily relied on single words or short phrases picked mainly by CTR experience garnered from split testing within each area of website contentâfrom titles and H tags through meta descriptionâbut things are different now.
To better capture searches for content related to user intent, modern marketers must consider the language patterns people use when seeking basic facts all the way up through their purchase decisions. Companies may also utilize keyword tools such as Answer The Public and Ubersuggest which provide in-depth feedback on how users actually phrase their inquiries while seeking certain types of services or products on various platforms like YouTube and Googleâs own suggestion tool bar. Clever insights gleaned here could not only drive organic traffic by better targeting potential customers in advanceâone step ahead of your competitionâbut also help you anticipate where future SEO trends might go once people realize those same tricks will yield similar results across other channels Â