What is
Gamify
Gamification, in the context of UX, is like giving a game to the user of an application or website. It takes everyday tasks and adds game-like elements such as points, levels, rewards, completion goals and other incentives to engage the user more deeply. In essence, it turns the experience into something that's part task and part play.
The philosophy behind this approach is that people respond better when thereâs a sense of reward involved in their activities. By acknowledging accomplishments with virtual benefits (points for completing goals) users are hooked more quickly on continuing to make progress in their engagement with an app. It's kind of like hearing cheering in the stands when you cross home plateâexcept that your full concentration has been focused on making it term instead of completely around where you're going or how you feel about what lies ahead.
So if we picture ourselves among colorful pinballs careening down cosmic hallways of digital existenceâthe walls glowing with bright stars and challenge flag designsâit's easy to see why âGamificationâ leads us deeper into engaging with use cases we might otherwise not consider. We roll headlong towards unexpected obstaclesâdriven by instinctive curiosityâand find our way through them empowered anew by tokenized information exchanges which collectively tell stories about our increased mastery over tangible environments along for the ride inside user experiences made richer still by games played within larger ecosystems replete possibilities one never even would have associated before taking up residence aboard new adventures opened up through explorations powered by Gamification principles applied at scale off again!
Examples of Â
Gamify
- Awarding badges for completed tasks or milestones
- Building points systems that are redeemable for rewards
- Creating a sense of competition with leaderboards or rankings
- Including levels and mini tasks within larger journeys
- Incorporating motivational messages that push the user to continue on their journey Â
- Engaging users with missions/challenges they can complete to gain rewards Â
- Adding special powers or bonuses when reaching certain objectives
- Introducing personalized avatars to help build user engagement
- Showing progress bars while they accomplish different tasks
- Providing opportunities to upgrade characterâs features as they advance in difficulty
Benefits of Â
Gamify
- Create Quests and Storylines: Get users involved in the story of your product by providing them with âquestsâ that they can complete to earn rewards. This builds a sense of purpose and excitement and allows users to identify with the product as a part of their jorney.
- Use Leaderboards: Settings leaderboard up enhances motivation, stimulates completion, and makes it easier for users to track their progress against other players or teams within the game. Â Â
- Reward Progress Over Achieving Goals: Awards like badges, virtual points, or extra features motivate people to reach challenging goals quickly while still rewarding incremental progress over time, so users don't give up if they fail initially on reaching a certain target.
Sweet facts & stats
- 1 out of every 6 people have become more engaged with their experiences due to the addition of âGamificationâ components in products or services they use.
- The majority of mobile games now include some form of reward system implementation in order to encourage continued engagement with the game experience.
- Studies show that âGamificationâ increases overall performance by an average of 22%, while also enhancing creativity and satisfaction levels by up to 30%. Â
- It's been proven that adding an element of competition via leaderboards can increase engagement rate by as much as 25%.
- 90% of interactive digital content uses elements from traditional gaming design, such as achievements, rewards, points and awards systems etc., solely for user experience enhancements purposes.
- 83% Of millennials state that having a strong feeling connection when playing digital games is almost a must-have criteria for staying motivated within the game itself and getting them further toward completing their set goal(s).
- Surprisingly enough, rules found within some popular online RPG-esque multi-player titles are actually extremely similar relative laws that govern our very own universeâshowing once again how well Gamification resonates with UX design culture!
Up to 70% of Apps and Games incorporate âGamificationâ technologies, which makes them addictive and engaging for users.
The evolution of Â
Gamify
The concept of âGamificationâ has been around for many years, but it wasn't until recently that it began to be used in the context of user experience (UX). Gamification is a term used to describe the integration of game-like elements into non-game applications. Often these elements come in the form of rewards and challenges, giving users incentives to keep coming back. Over time, Gamification has evolved to become an increasingly important tool for UX designers.
As technology was developed further, particularly with regards to mobile devices, users started expecting more than just functionality from their apps - they wanted something enjoyable and engaging too. This is where gamification came into play: providing a way for developers to make their designs more interactive and fun. As such, gamified features have become staples in many mobile applications today.
In developing these game-like elements, there are several aspects that need to be taken into consideration; these include point systems and levels, leaderboards tracking progress over time and virtual currencies or rewards that can only be unlocked through completing specific tasks. Beyond this, however, remain two critical building blocks; the rules of engagement (i.e., how things look) as well as algorithms which determine whether a user receives rewards or other kinds of recognition based on their behavior before or during gameplay.
Looking towards the future, thereâs nothing stopping Gamification growing even more widespread in terms of its use within UX design horizons - particularly those involving advanced technologies such as artificial intelligence (AI). For example, AI conversations could incorporate both playful language interactions as well realistic gaming achievements that could bridge the gap between human perception and machines without forcing either end into near monotony when conversing together about various topics or experiences found throughout daily life encounters!
All in all it's quite clear now why incorporating âgamifiedâ aspects within existing projects are becoming a must across practically all industries reliant on modern technological advancements: mitigating boredom & introducing enjoyment/challenges enabling people to interact better with products & services available at any given time regardless if being done over laptop at home or out jogging via smartphone!